Strategic Content Marketing in Malaysia
Boost Your Traffic and Sales With Engaging High Quality Content
PENETRATE THE RIGHT MARKET WITH CONTENT MARKETING
The core of all digital marketing strategies is content marketing. It is what drives immense organic website traffic and growing your sales. Branding your content online in a way that’s informative yet persuasive can further your reach compared to traditional marketing strategies.
So what is content marketing?
Simply put, it’s making stuff such as blogs, social media, podcast, videos, apps, or even memes that draw customers to your brand by informing them of something they already want to know. It’s part of a framework called inbound marketing where you create something your audience already seeks out as opposed to creating something you are forcing on your audience.
Content Marketing THEN vs. Now
Then
Business-specific wherein they just promote their business
Low
Lower conversion rate
Lower output
Lower output
More expensive
DEFINITION
CLOSE RATE
EFFECTIVENESS
ROI
CUSTOMER
PERSPECTIVE
COST-EFFECTIVE
Now
Customer-centric and focuses on converting a customer
High
Higher conversion rate
High output
More engaging and interactive
Less expensive
Based on Content Marketing Institute (CMI), content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. CMI refers profitable action to the fact that Content Marketing generates over three times as many leads as outbound marketing and costs 62% less.
Modernising how you produce content is key to creating better brand experiences. When you streamline your content operations, every piece of content becomes more effective for your brand. Additionally, your content and marketing team will spend less time maintaining assets and more time creating unique digital experiences that convert consumers.
Armed with expert knowledge, GoFuturistic can help you decide the best content marketing strategy for your business.
Types of Content Marketing
Blog Articles
Blog writing is king. It helps with SEO, provides infinite value to your website visitors and brand awareness. Your blog can help promote some of the content marketing types. You can have a pop-up opt-in into your email list or SMS list.
Product Description
Describe and explain the benefits of your brand’s product. So if you have an e-commerce site, for example, you can provide all the information and details of your product.
e-Book
An online book, often a PDF, no matter the industry, you can usually make an eBook answering various questions for your audience, including How To, How To Use, Top Hacks For. You would want your eBook to be directly tied to what you offer and the pain point/goal that your audience has.
Social Media Post
Most popular, it is the organic post you see across social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Between all of the different platforms, billions of people get on social media to browse and purchase daily multiple times.
73% of consumers had been impacted by a brand’s social media presence when making a purchase decision (Animoto, 2018), so social media is an excellent opportunity to extend your reach and put your brand in front of targeted eyeballs.
EMAILS
Used for content stacking or provides value on its own. There are two types of email marketing: Automated & Newsletter Type Emails. An automated email could be a welcome email sent to anyone subscribed to your email list. Whereas a newsletter email would be manually typed up and sent every week; they’re dynamic and custom to the times and events.
Press Releases
Wherever your press release appears, it will drive traffic if it carries links to your website. Using links that lead to the option to download additional content encourages visitors to sign up for your promotions and gain access to their contact information. A study by PR Newswire revealed website views increased by up to 77% when supplemental materials were added to press releases.
Content Strategy Process Flow
A strong content strategy can assist you in defining your marketing goals and priorities. You’ll organise your work and guarantee that all marketing efforts are directed toward specific goals. When well-formulated, it guarantees financially rewarding and concrete results.
1
CONDUCT RESEARCH
Our team will help your company brand do the keyword and SEO research, evaluate these terms, and determine whether they are appropriate.
2
ESTABLISHING OBJECTIVES
Our team will identify and prioritise the results that are necessary.
3
CONTENT STRATEGY
Our team will plan the content to attain the desired objectives during this process.
4
CONTENT DEVELOPMENT
Our team will generate the material defined in the content strategy for you after a series of investigations, research, and strategy formulation.
5
DISTRIBUTION
Publish and promote your content on your website and social media pages.
6
ENGAGEMENT
Actions taken by your audience in response to your content.
FREQUENTLY ASKED QUESTIONS (FAQ)
What is content marketing?
Developing strategic, curated content before broadcasting and distributing it to your target market is content marketing. Impactful brand awareness and higher ROI boil down to your content and whether it meets the requirements of informative, entertaining, and eye-catching.
How to do content marketing?
For your content marketing strategy to be successful, you must determine the best format that resonates most with your targeted audience before delivering or showcasing it on a designated platform such as social media, where they would be most engaging.
Does content marketing work?
Unlike traditional marketing, today’s content marketing in Malaysia has been remarkably cost-friendlier for business owners. When you can build an organic and authentic audience pool with your helpful content, you can leverage it by converting more leads and expanding brand awareness.
What is an example of content marketing strategy?
There are many aspects to content marketing, and some examples include media like social media posts, videos, press releases, podcasts, etc. The best approach to content marketing is conducting in-depth research, determining what form of content you would like to release, and ensuring it’s useful, informative, relevant and delights your audience to stand out from your competitors.
Is content marketing expensive?
The cost of content marketing in Malaysia varies depending on the goals you would like to achieve for your brand. When you develop sharp curated content marketing strategies, it can be affordable. Content marketing can still be incredibly cost-effective for small and large businesses, especially compared to traditional marketing methods.
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