Strategic Content Marketing in Malaysia

Boost Your Traffic and Sales With Engaging High Quality Content

Penetrate The Right Market with Content Marketing

The core of all digital marketing strategies is content marketing. It is what drives immense organic website traffic and growing your sales. Branding your content online in a way that’s informative yet persuasive can further your reach compared to traditional marketing strategies.

So what is content marketing?

Simply put, it’s making stuff such as blogs, social media, podcast, videos, apps, or even memes that draw customers to your brand by informing them of something they already want to know. It’s part of a framework called inbound marketing where you create something your audience already seeks out as opposed to creating something you are forcing on your audience.

Content Marketing
THEN vs NOW

Business-specific wherein they just promote their businessDefinitionCustomer-centric and focuses on converting a customer
LowClose RateHigh
Lower conversion rateEffectivenessHigher conversion rate
Lower outputROIHigh output
Lower outputCustomer
Perspective
More engaging and interactive
More expensive ($$$$)Cost-EffectiveLess expensive ($$)

Based on Content Marketing Institute (CMI), content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. CMI refers profitable action to the fact that Content Marketing generates over three times as many leads as outbound marketing and costs 62% less.

Modernising how you produce content is key to creating better brand experiences. When you streamline your content operations, every piece of content becomes more effective for your brand. Additionally, your content and marketing team will spend less time maintaining assets and more time creating unique digital experiences that convert consumers.

Armed with expert knowledge, The Futuristic Group can help you decide the best content marketing strategy for your business.

Types of Content Marketing

You can get started on these content marketing ideas today to grow your business.

Blog Articles

Blog writing is king. It helps with SEO, provides infinite value to your website visitors and brand awareness. Your blog can help promote some of the content marketing types. You can have a pop-up opt-in into your email list or SMS list.

Product Description

Describe and explain the benefits of your brand’s product. So if you have an e-commerce site, for example, you can provide all the information and details of your product.

eBook

An online book, often a PDF, no matter the industry, you can usually make an eBook answering various questions for your audience, including How To, How To Use, Top Hacks For. You would want your eBook to be directly tied to what you offer and the pain point/goal that your audience has.

Social Media Post

Most popular, it is the organic post you see across social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Between all of the different platforms, billions of people get on social media to browse and purchase daily multiple times.

73% of consumers had been impacted by a brand’s social media presence when making a purchase decision (Animoto, 2018), so social media is an excellent opportunity to extend your reach and put your brand in front of targeted eyeballs.

Emails

Used for content stacking or provides value on its own. There are two types of email marketing: Automated & Newsletter Type Emails. An automated email could be a welcome email sent to anyone subscribed to your email list. Whereas a newsletter email would be manually typed up and sent every week; they’re dynamic and custom to the times and events.

Press Releases

Wherever your press release appears, it will drive traffic if it carries links to your website. Using links that lead to the option to download additional content encourages visitors to sign up for your promotions and gain access to their contact information. A study by PR Newswire revealed website views increased by up to 77% when supplemental materials were added to press releases.

Content Strategy Process Flow

A strong content strategy can assist you in defining your marketing goals and priorities. You’ll organise your work and guarantee that all marketing efforts are directed toward specific goals. When well-formulated, it guarantees financially rewarding and concrete results.

1. Conduct research

Our team will help your company brand do the keyword and SEO research, evaluate these terms, and determine whether they are appropriate.

2. Establishing objectives

Our team will identify and prioritise
the results that are necessary.

3. Content Strategy

Our team will plan the content to attain the desired objectives during this process.

4. Content Development

Our team will generate the material defined in the content strategy for you after a series of investigations, research, and strategy formulation.

5. Distribution

Publish and promote your content on your website and social media pages.

6. Engagement

Actions taken by your audience in response to your content.

Frequently Asked Questions

Developing strategic, curated content before broadcasting and distributing it to your target market is content marketing. Impactful brand awareness and higher ROI boil down to your content and whether it meets the requirements of informative, entertaining, and eye-catching.

For your content marketing strategy to be successful, you must determine the best format that resonates most with your targeted audience before delivering or showcasing it on a designated platform such as social media, where they would be most engaging.

Unlike traditional marketing, today’s content marketing in Malaysia has been remarkably cost-friendlier for business owners. When you can build an organic and authentic audience pool with your helpful content, you can leverage it by converting more leads and expanding brand awareness.

There are many aspects to content marketing, and some examples include media like social media posts, videos, press releases, podcasts, etc. The best approach to content marketing is conducting in-depth research, determining what form of content you would like to release, and ensuring it’s useful, informative, relevant and delights your audience to stand out from your competitors.

The cost of content marketing in Malaysia varies depending on the goals you would like to achieve for your brand. When you develop sharp curated content marketing strategies, it can be affordable. Content marketing can still be incredibly cost-effective for small and large businesses, especially compared to traditional marketing methods.

What Our Clients Say About Us

13 reviews

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14 reviews on
Ben Toh Chen Shyong
Ben Toh Chen Shyong
2022-09-07
Engaging with The Futuristic Group for Google Ads and Facebook ads marketing services has been the best choice for my company. We have achieved many milestones with the team who has been truly helpful and savvy at digital marketing. A special thanks to Yiling and Allan for the prompt guidance. I look forward to working together again. Keep up the excellent work!
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Nabil Husni
Nabil Husni
2022-08-10
Working with Shamino and his digital marketing team has truly been rewarding. We appreciate their wise guidance and level of collaboration for our Google ads or ppc campaigns over the past year. Not forgetting our rebranding that took place which required professional website design and Google SEO services, all of which The Futuristic Group offers. Their commitment to grow together has been crucial for a start up such as ours as finding our way in the labyrinth of online commerce is no easy feat. We owe it to The Futuristic Group and we look forward to continue working together, achieving greater heights ⭐️✨
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Yitian Toh
Yitian Toh
2022-08-01
Consider this a PSA: The Futuristic Group is the best digital marketing agency in Malaysia! I've been let down before, so searching for a professional website design and development with Google SEO services in mind has been trying.. The team at Futuristic Group is very knowledgeable, providing comprehensive proposals and solutions. Naj & Puay have been very reliable with their valuable insights on our marketing campaigns. Very glad to be engaged with them, an all-rounded digital marketing company with vast experience. I also had trouble gaining new leads via GDN ads and Google and Facebook ads. So with their recommendations and effective strategies, safe to say, my company has been on the right track since! Thank you so much; truly the best digital marketeer in Kuala Lumpur! We look forward to witnessing more splendid results.
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Dawson Chong Soon Fook
Dawson Chong Soon Fook
2022-07-28
My company has been struggling in growing and attracting leads as its a niche industry. So after further discussions, we've decided to look into PPC services and Google Ads, and safe to say, The Futuristic Group is truly the best digital marketing agency in Malaysia! They have provided us with detailed strategies for advertising on Facebook, leveraging proper social media tactics to get ahead of my competitors. It has been over half a year since our partnership, and I'm so happy with the services provided. My leads and deals have increased by 45%, more than our Q1-Q2 2021 target. Thank you very much, The Futuristic Group!
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Azreen Syafinaz
Azreen Syafinaz
2022-07-20
The Futuristic Group is truly the best SEO company in Malaysia! My company has been using their SEO service for more than two quarters and has already shown such significant organic results! Our account manager Yiling has been very helpful in assisting and following up with us. Clear two-way communication also with the SEO specialist too. Anything we do not comprehend will be thoroughly explained to us. We couldn't recommend The Futuristic Group enough for all your digital marketing needs. Looking forward to starting their PPC services with them too! 🤩🤩
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Naim Isa
Naim Isa
2022-07-20
I was first introduced to SEO by Futuristic Group. So naturally, I had a lot of concerns as it was completely new territory for me. But the team at TFG were really helpful, and made sure I fully comprehend how it works — this really helped to manage expectations. Thanks again!
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Syafiq Wazien
Syafiq Wazien
2022-06-07
Call me old fashion, but I was skeptical at first on the importance and as to whether my company really needs digital marketing. As my industry is quite competitive, I was uncertain the best strategy needed. But safe to say, six months later, I’m happy and satisfied with digital marketing services offered by The Futuristic Group. They not only gave me the assurance I need but also took the time to explain thoroughly every step of the way for the SEO services I’ve decided to invest in. I’m glad to say that Q2 performance are showing promising results. I’m looking forward to Q3 already! I would highly recommend The Futuristic Group, truly the best digital marketing agency in Malaysia.
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Athirah Rahman
Athirah Rahman
2022-05-21
The team has been  very helpful and patient to make the SEO working.Their work is consistent and good value for money. Our website have received numerous enquiries and definately making our bussines in a better place than ever.
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diyana mohd jonis
diyana mohd jonis
2022-05-21
Insightful, detailed & responsive.. Looking forward to improved brand presence online.. Kudos to the team..
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