Why Your Business Needs More Than Just A Web Guy
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Often, we hear various objections to digital marketing. Still, the most common argument is that you don’t need a digital marketing strategy because your web developer already does that for you.
Yes, having a website is vital for any local business, but that only makes up a quarter of your grand marketing strategy scheme.
Why Your Business Needs More Than Just A Web Guy
Did you know that your website signals only account for 20% of how search engines rank your business in local searches? Read further to learn exactly the role a web developer holds and what you crucially need as well.
What Do Web Developers Actually Do?
When you own a business and need a website, a professional web designer and developer will create it for you. The process of building a website includes inserting informative content that can help consumers discover more about your business and how it can further assist them.
Today, many web developers are familiar with the knowledge of SEO (search engine optimisation) and the best practices to fulfil it. They can create rich keyword content in hopes that it will appear in relevant searches.
However, the going can get tough eventually, as there is plenty more to accomplish with digital marketing. Let’s begin with SEO.
What Is SEO and How It Works?
Short for Search Engine Optimisation, SEO includes content optimisation, which helps search engines navigate and provide your website to Google searches and more. The common SEO your web guy would perform will probably be heavily focused only on organic SEO, allowing your website to show for certain keywords.
For example, if you are a business owner looking into SEO services. “Best digital marketing agency in Kuala Lumpur” would be your keyword. Organic SEO would include relevant keywords in your headings and paragraph content. This practice will help search engines recognise and choose to display your website in SERPs for the keyword “Best digital marketing agency in Kuala Lumpur”.
There is, however, a significant difference between organic SEO and local SEO. Simply put, local search marketing or local SEO should always be the primary marketing strategy for any local business. As though killing two birds with a stone, optimising local SEO will be a bonus when your website shows up for selected keywords and your location!
Suppose your web developer is also likely optimising your website for search engines such as Google, Yahoo, etc. In that case, he or she is making it easier for your business to appear below the local search results, also known as organic searches.
On the other hand, local SEO is more than just being displayed for keywords — it’s building your entire online presence so potential consumers who have yet to hear of your brand can locate you via your location and industry!
So yes, you need a website, but there’s really only so much your web guy can do at the end of the day to benefit your online (local) presence.
But before you contact us, let’s break down clearly what your web guy can’t do.
What A Web Developer Can’t Do?
- Local citation and link building
- Citation clean up
- Upkeep and manage reputation (e.g. reply to online reviews)
- Paid ads (such as Google Ads, Facebook ads, etc.)
- Creating pages on Google My Business and attaining ownership.
- Developing an effective content marketing strategy.
Let’s put it this way: has your web guy ever called for a meeting to discuss the ROI of their services? Yes? No? No right? When you hire the best digital marketing company in Malaysia, you will have multiple options for various services, including Google ads or Pay per click marketing, social media services, branding content, advertising on Facebook and more.
As a business owner, you must have access to or be informed of all the analytics and ROI information your company achieved and have a point of contact to further discuss the results of your digital marketing campaigns.
Why You Should Contact The Futuristic Group?
On the same note, when you rely on your web developer to oversee your entire digital marketing strategy, the updates and amendments needed might take a long time. When you partner with Kuala Lumpur’s best digital marketing agency, our SEO specialists will optimise our clients’ websites whilst working side-by-side with professional website designers; any changes to your website needs can be done swiftly without having to wait for your web guy.
On top of that, our team will also keep a look out for Google updates to stay ahead of the changes to the algorithm.
When your digital marketing strategy is well-rounded and includes various added benefits than “just having a website”, you’ll be ahead of your competitors in no time. Speaking of time, your web developer just won’t have the time to do everything anyway!