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13 Types of Facebook Ads That You Should Use

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Did you know that 20% of mobile time in Malaysia is spent on Facebook or Instagram? And that over 1.8 billion individuals use Facebook every month. 

With such a large number of active users, Facebook Ads are an obvious choice for any marketer wanting to reach new audiences in a place where people already spend a substantial amount of time.

There are several targeting techniques and campaigns available for Facebook advertising. Companies of all sizes—from small business owners to big digital marketing companies—use Facebook advertisements to manage their online campaigns.

Currently, advertising on Facebook allows you to reach 2.17 billion individuals or about 30% of the world’s population. Furthermore, the platform’s active user base is expanding.

The Ultimate Guide to Facebook Ads

Facebook’s commercial platform has become increasingly complex, allowing marketers to connect with new customers and retarget past site users to their brands. However, with so many alternatives, advertisers may need help choosing which Facebook ad strategies is appropriate for any specific campaign aim.

Please continue reading to learn all you need to know about Facebook ads. In this post, we’ll go through each of the different Facebook Ad kinds and help you decide which advertisements to run for which campaign goals. 

Facebook advertising may assist a business increase the exposure of their Facebook content while also increasing traffic to their main website material, whether it’s core site content, basic ad copy, or blogs. Facebook advertising will be targeted to increase site traffic, impressions, and even click-through rate (CTR).

Like many pay-per-click advertising systems, Facebook Ads is free for all companies to use, as is the Ads Manager tool. The sole expense is the cost of providing a budget and running advertisements. The cost of advertising Facebook advertisements is influenced by a variety of criteria, including your budget, ad kinds, industry, and so on, all of which are entirely under your control.

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13 Types of Facebook Ads To Utilise


1. Story Ads 

Stories advertisements are full-screen immersive experiences that appear in the middle of the stories viewers watch on Facebook, Instagram, Messenger, or WhatsApp. You may create Stories using movies, pictures, or even carousels.

Stories allow for far more creative expression than traditional video or picture commercials since you can use video effects, emoticons, and even virtual reality to captivate your audience.

The Stories style is wonderful for showcasing your business, but because they aren’t displayed in Facebook feeds, they aren’t a panacea for advertisers. Because the material in Stories requires different formatting than a picture or video advertising, you may be required to create new content only for Stories, increasing the total workload.

2. Video Ads

Video advertisements on Facebook, like picture ads, allow companies to promote their products, services, or brand with a single video. They’re particularly beneficial for product demonstrations, tutorials, and displaying moving elements.

Videos can last up to 240 minutes, but you should still utilise it! Shorter videos are more entertaining. Facebook suggests keeping films under 15 seconds long.

The disadvantage of video advertisements is that they take time to create and can be costly. A carousel or picture ad may be a better choice for basic messaging or items that do not require demos.


3. Carousel ads

Carousel advertising on Facebook displays up to ten pictures or videos in a clickable style. Because each image or video may have its own link, this is an excellent Facebook ad type for marketing a product collection.

You may also connect them all to one URL, useful when advertising a single product but highlighting different characteristics. You may arrange your photographs and videos yourself, or you can allow Facebook’s algorithm to do it for you, arranging them in the order that generates the most conversions. 

Carousels are excellent for exposing visitors to a wide selection of your items, as each picture in the carousel may have its unique landing page dedicated to that product.

By breaking out each element among different areas of your carousel, you may effectively create a tale or describe a procedure.

4. Image ads

Image ads are the most basic ad style on Facebook. It helps businesses market their products, services, or brands using single pictures. Image ads may be utilised in various ad formats, positions, and aspect ratios.

Image ads are ideal for campaigns with visually stunning content that can be displayed in a single image. Graphics, design, or photography might be used to create these pictures. You may easily make one by enhancing a current post with a picture from your Facebook Page.

Image ads are simple to create and may effectively promote your service when high-quality photography is used. They are appropriate at every level of the sales funnel, whether you’re looking to build brand recognition or advertise a new product launch.

Image ads might be limited because you just have one image to convey your message. There are better choices than the single-image ad type if you need to exhibit many goods or demonstrate how your product works.

facebook ads


5. Instant Experience ads

Instant Experience advertisements, previously known as Canvas Ads, are mobile-only interactive ads that allow Facebook users to interact with your content.

Your target audience members may swipe through a carousel of pictures, rotate the screen in various directions, and zoom in or out by simply moving their fingertips using Instant Experience advertisements. In addition, Instant Experience advertising loads 10 times quicker than regular mobile web apps!

Instant Experience ads are a terrific tool, but if you are new to Facebook ads, they may take more effort than they are worth. If you’re not extremely tech-savvy, you might be better off sticking with more simple ad types.

Immersive and engaging full-screen ad experiences Previously, clicking the link would transport you to another website to have this experience. This experience, however, may be hosted entirely on Facebook using Instant Experience advertisements.

6. Poll ads

Facebook poll ads enable you to ask a question to your chosen audience and give them two options. This Facebook ad is often beneficial for increasing interaction with your current audience and raising brand exposure among new prospective consumers. You may use photos or videos to make Facebook poll advertising.

Here are some examples of how to utilise poll ads:

  • Customers should be asked what they think about your brand and items.
  • Increase engagement by running a poll on a current issue that is relevant to your business and of interest to your audience.
  • To discover more about your target audience, conduct market research.

7. Messenger Ads

Messenger ads appear on the Messenger tab on Facebook. Messenger ads feel more intimate than browsing through visual or video ads since it’s where individuals spend time conversing with friends and family.

People notice your Messenger ads in their discussions and may tap to engage with your brand. These ads are excellent for encouraging people to connect with your business. Messenger ads may help start the discussion for smaller companies offering local products or services.

Users will notice a call to action in the detailed view, which will lead them to the destination you specified when you created the ad.

8. Collection ads

A Collection ad is similar to a mobile display experience in that readers may scroll across your product selection with a single swipe. Collection ads are similar to advanced carousel advertisements in that they showcase your product ranges, but They are more customisable and full-screen.

Facebook collection ads are e-commerce-focused and are designed to convert Facebook browsers into online shoppers. Collection ads have a large featured picture or video and three smaller pictures beneath them. When customers click on a collection ad, they are directed to an Instant Experience.

facebook ads

9. Slideshow ads

If you want to recycle existing ad materials, Facebook slideshow advertisements might be useful. Facebook takes your image advertising and merges them into a slideshow video style. This type of ad will allow you to utilise the strength of video without spending extra money on videos, which may be costly.

If your Facebook image ads are doing well, consider converting them into a slideshow video ad. You can accomplish all of this on Facebook and add stock photographs and music for variety.

Make your slideshow with at least three images and up to ten images or videos.\ Another advantage of employing slideshow advertising is that it may target folks with outdated devices and sluggish internet connections. 

Furthermore, you may design and upload your slideshow or use a slideshow creation tool in Facebook Ads Manager. Branded formats, music, text overlays, and other features are available.

10. Lead Ads 

The lead ad unit simplifies gathering email addresses and establishing email lists. With this Facebook ad type, your customers may fill out and submit a form with the same amount of work as liking or sharing a post. The lead ad unit’s beauty is that Facebook auto-fills most forms that a prospect would ordinarily have to complete manually. 

Lead ads are an excellent way to increase the size of your email list. You may often link your lead ad to your email provider and use automation. New contacts will be put into one of your listings and automatically put into a database.

Lead ads are only available on mobile devices. This is because they are intended to allow people to provide you with their contact information without having to type much.

They’re ideal for gathering newsletter subscriptions, registering people for a product trial, or letting users request additional information from you. Several automakers have utilised them successfully to promote test drives.

11. Dynamic Product Ads

Remarketing works well with dynamic product ads. They enable you to market items to people who have previously demonstrated an interest in them on other platforms, such as your website, app, or anywhere else on the internet. You have to create the campaign, and Facebook will handle the rest.

Facebook dynamic ads link your store’s product catalogue to Facebook Events Manager and the Facebook pixel. Whenever anyone visits your website and signs into Facebook, they will see an ad for the same things they were browsing on your website. As a consequence, the advertisement people see is extremely tailored and relevant.

Carousel advertisements are the most common type of dynamic ads. Custom audiences may also be used to dynamic advertisements, allowing you to design a more targeted collection of products based on who will view them. For instance, you may have product categories on your page. You may design carousel advertisements for various categories and display them to visitors who have visited pages within that category.

When you run a dynamic ad, the content is the same for everyone who sees it, but the creative is unique and customised based on the activity of the various viewers on your website. Look at the picture below as an example of a product ad. 

digital marketing company

12. Event Ads 

Some businesses hold frequent events in order to raise brand recognition or create more leads. Increase the visibility of your event on Facebook by utilising Event Ads. Any company may use Facebook events to increase the number of people who attend trade shows, fundraisers, charity events, sports tournaments, or tours.

Once you’ve created an event, market it to ensure a large turnout or a high income from ticket sales. Create your event using the Facebook Ads Manager or boost it from your page.

13. Augmented reality ads

Augmented reality advertising on Facebook is an interactive ad experience accessible to mobile consumers. Here’s how it works: A user views your ad in their feed and taps it to get interactive hotspots and directions on how to interact with the ad. This activates the augmented reality (AR) experience, which allows consumers to view your items from new perspectives and digitally explore them, simulating an in-person purchasing experience.

3 Facebook Ad Posting Tips


a. Give importance to Facebook ad specifications.

Ad sizes on Facebook fluctuate more often than the climate (seriously). Ensure your pictures and videos are in the correct dimensions to avoid having your Facebook advertising extended, compressed, or deformed.

b. Test Run The Ads 

It is critical to avoid jumping to conclusions about what will and will not work in your Facebook advertisements. Every time you attempt anything new, compare it to your previous advertising to determine whether you’re improving the most important metrics.

Facebook ad best practices are always evolving. Only you comprehend what works best for your primary audience. And the only way to keep that information current is to test.

c. Don’t Worry About a Limited Budget

Running a successful, optimised Facebook campaign involves less having a large budget and more about making the most of the one you have. With limited resources, optimisation becomes increasingly vital. You’ll need to be familiar with Google Analytics to optimise your new and old campaigns.

facebook ads

Ready to Get Started?


As you can see, Facebook ads provide a wide range of ad styles and kinds to satisfy every business’s demands. We recommend you experiment with different ad types to find which ones work best. This will get the greatest outcomes at the lowest possible cost.

Each ad type has unique specifications, purposes, and practice guidelines. Working with a digital marketing company like GoFuturistic is the best approach to ensure that your ad types are giving the results you desire! 

Now that you know what you may market on Facebook, discover how to make each ad kind come to life with amazing ad designs and appealing ad language with our Facebook ads and experts at a digital marketing company like GoFuturistic.