In today’s digital world, any company or person seeking to develop an online presence must have a website. But, more than merely having a website is required; potential clients or readers must easily access it. This is where SEO comes in: tweaking your website to appear higher on search engine results pages (SERPs). 

Even though the digital marketing environment has evolved with new platforms gaining popularity, a high Google ranking remains one of the most excellent strategies to get visitors to your website. According to internet analytics, the top five organic results on page one generate more than 67% of all clicks!

If you get more people to visit your website, you have a greater chance of converting them into new customers. Also, if you rank better than your competition, you may be capable of stealing some of their potential clients. For that you must also be aware of the Top SEO Trends in 2023. 

SEO Strategies Boost Website Credibility

Nevertheless, acquiring new consumers or redirecting some of your competitors’ potential customers isn’t the only goal. It also contributes to the reputation of your brand or company. While credibility may seem duller than new customers, if you can persuade your target audience that you’re one of the most reputable sources in your field, you can convert leads into paying customers. 

In this post, we’ll provide some helpful SEO strategies that can assist your website in ranking higher on Google and getting more visitors. We’ll run through the things you need to know to increase your online exposure and boost the authority and credibility of your website, from optimising your content to upgrading your website structure and keywords.

Why is your Google Ranking Still Important?

Although the digital marketing environment has evolved with new platforms gaining popularity, a high Google ranking remains one of the most excellent strategies to get visitors to your website. According to internet analytics, the top five organic results on page one produce more than 67% of all clicks!

Finally, if more people visit your website, you have a better chance of converting these visitors into new clients. Also, if you rank better than your competition, you can steal some of their potential clients.

Nevertheless, acquiring new consumers (or diverting some of your competitors’ potential customers) isn’t the only goal. It also contributes to the reputation of your brand or company.

While credibility may seem duller than new customers, if you can persuade your target audience that you’re one of the most reputable sources in your field, you can convert leads into paying customers.

12 Ways To Increase Traffic Organically 

1. Targeting Relevant Keywords 

Keyword research has become an essential part of SEO altogether. Any strong SEO strategy is built on keyword research. You may create content that draws more visitors to your website if you properly utilize keywords. The first step is to determine your page’s core and secondary keywords.

You’ll most likely have numerous of them. They are frequently more detailed than the main keyword and indicate subtopics covered throughout an article. Try to include them in your text naturally, but don’t force them if they don’t suit you. 

Any strong SEO strategy is built on keyword research. You may create content that draws more visitors to your website if you properly utilize keywords. The first step is to determine your page’s core and secondary keywords.

2. Boost on-page SEO

On-page SEO is responsible for making the objective and significance of your page evident to Google and search engines. The icing on the cake emphasises the effort you put into matching intent and thoroughly addressing the issue.

Here are a few easy techniques to boost your on-page SEO:

1. Use H1-H4 tags to organise your information hierarchically. 
2. Choose a brief, descriptive URL 
3. Create an engaging title tag and meta description 
4. According to Google, optimize your images by using short yet informative filenames and alt text. 
5. Compress images to increase page performance, which is a ranking consideration.
6. Refine your content- use short paragraphs and solid language. 

3. Choose the best URLs

You must name your website before it goes online. This is the URL visitors will enter to discover your site, also known as your domain name. That’s why it’s the first place Google checks to learn about your site and decide how to rank it.

The ideal domain would include your company name and one or two keywords related to your industry.

The same is true when selecting the best URLs for all your site’s pages. Whether it’s a product page or a blog page, make sure the URL you pick represents the page’s content and the keyword or keywords you want this page to rank for.

4. Make use of Anchor Text.

Consider where you utilise anchor text inside your website while you compose the text for it. Anchor text is basically the clickable text on a hyperlink that visitors may utilise to be taken directly to another web page, either inside your site or anywhere on the internet.

Anchor text that is effective should be utilised to assist people in exploring your website and locating what they are looking for. It should also contain keywords and phrases linked to your business.

Anchor text is a terrific approach to increase your SEO, but remember that unnecessary linking or anchors that don’t aid your readers might cause Google to raise some red lights.

5. Provide high-quality content

Generating great content is one approach to boost your content strategy and have more of your site’s pages rank for more search phrases. Many businesses may create a blog for their SEO content strategy and larger marketing goals. Still, it might mean ensuring that your homepage, product pages, and other site pages follow Google’s E-A-T.

Yet, while developing material for ranking, ensure that you know what you’re talking about, that you can back it up, and that consumers can depend on it to make judgments.

Hire writing professionals to write your content. If you’re writing about business, make sure to have at least one contributor who is knowledgeable about the industry.

6. You Must “E-A-T” More.

While SEO is one of the most commonly used terms when discussing Google rankings, Google E-A-T is another three-letter acronym that can assist you in the new year. It denotes competence, authority, and confidence.

These are the three factors that Google considers when determining your website’s ranking potential.

Authoritarianism is determined mainly by your internet reputation and the recognition you receive. This is another reason why credible sources should link to your material.

7. Provide structure to your site by using appropriate headers.

Every page on your website must have a title, subtitle, etc. As search engines crawl your website, they will better comprehend your information if you use the proper text structure. 

The H1 should be relevant to the page’s content, and no more than one H1 should be used on each page. Choose your title carefully, and remember to include your essential keywords.

Following your H1 in the header hierarchy comes H2, H3, and so on. Whereas H1 is for your title, H2, and H3 are for your headers and subheadings, respectively. The simpler your text structure, the easier it is for search engines to comprehend your site’s material.

8. Add Relevant Images

Using photos on your page can make it rank higher in a few ways. First, it creates more compelling content, which keeps visitors on the website longer; second, ordinary search results have gotten more graphical; and third, it allows your photographs to rank in image results.

But, if you want to rank higher for specific blogs, more than stock photographs and empty graphics will be necessary. Pictures demonstrating concepts that provide value and represent the term’s purpose are required.

9. Start Adding Videos

There has been a lot of points written about content and keywords. This is mainly related to written material such as blog posts, white papers, industry reports, etc. Content, on the other hand, may (and should) take the shape of video. 

Today’s search results are more likely to include videos in the form of video carousels than in the past. Recall that, to provide a better user experience, Google delivers not just text results but also video, photos, and news items.

By embedding videos on your websites, creating your own YouTube channel where you submit these movies might be beneficial. It will draw Google’s notice and keep visitors on your site for longer, signaling to search engines that your page fits search intent.

10. Keep Track of Your Progress.

Not only should you evaluate your brand and content regularly, but you should also keep track of your SEO performance. While it won’t immediately enhance your SEO content strategy. Google won’t be aware of this step, so what’s the purpose if you need to know how much organic traffic you’re getting? This also allows you to double-check that you are ranking for all the keywords you target.

Additionally, does the increased traffic result in more customers and sales? SEO content strategy takes time, and if you measure your outcomes, you’ll have to figure out where to improve or if it’s worth the time and effort.

11. Research, Your Competitor

Oddly, you and your main competitors are developing similar content and targeting similar audiences. You might learn more about effective content mediums or get fresh ideas for your content by researching your competitors’ websites.

Then, determine your most critical competitors. Many tools can assist you in tracking essential companies in your industry and the amount of traffic they produce.

12. Hire a Digital Marketing Agency 

While there are more technical areas, such as mobile optimisation and web page performance, that you should leave to the specialists, it doesn’t imply you should do everything else yourself. 

Get the services of digital marketing specialists or an SEO agency in Malaysia like GoFuturistic whether you require a content writer, a UX designer, or assistance with any other component. We’re discussing your internet presence here. There’s a lot on the line to offer! 

Final Thoughts

Thus, while it may appear too much work if you’re working on one area, you’re simultaneously working on many other aspects. Therefore, your content is an excellent place to start if you’re stuck for ideas. 

For example, high-quality content generates more backlinks, increasing your trustworthiness. Increasing your page speed can help reduce your bounce rate, which tells Google that consumers trust your website. You get the picture.

As a reputable SEO agency in Malaysia, we are dedicated to making you grow your online presence on Google and boosting your rankings organically.