Did you know that 70% of your clicked search results on Google are organic? So you mustn’t miss out on leveraging the overwhelming positive clicks on organic search listings with search engine optimisation (SEO).

With Google SEO services, it can help your website to rank higher in the search engine results pages (SERPs) with on-page and off-page optimisation. But did you know that when your website is SEO-friendly, it can reward you with an even better ranking and drive way more traffic to your pages?

Before we go on further, our Google SEO Services can seamlessly help you achieve that!

In this article, The Futuristic Group will break down how you can achieve an SEO-friendly website with just eight simple steps! In no time, your website will start ranking better on the Google search result pages. 

If the whole SEO world seems overwhelming, contact us or call our SEO web design company today at 011-5777 2556 to speak with a specialist about creating a comprehensive SEO strategy for your business.

Eight Tips For SEO-Friendly Website:

Responsive Design For Mobile Users

Firstly, when you hire a professional website design company to create your website, rest assured that you’re set for an SEO-friendly website design.

The crucial elements of what helps drive success to your business can often be challenging. And integrating responsive design is one of the main components in ensuring your site works to its best.

So what gives?

No matter the device the user is using to browse through your website, including mobile phones, desktops or tablets, a responsive design will allow the experience to be exceptional. 

Responsive design is a vital part of an SEO-friendly website design because your website must be able to adapt and fit the various device accompanied by the different sized screens. When you do not make the necessary adjustments to your design for mobile devices, the users will find it finicky to browse through your site.

Allow us to paint an even clearer picture:

You access a website using your mobile phone, but the design setting only matches a desktop where it would be scaled tiny on the device, struggling to read the text and see images, let alone click on the links.

Long story short, it will be an underwhelming experience for your audience, having them leave as quickly as they came, turning to a competitor with a site that is better optimised.

The goal is to have leads remaining on your site longer as it sends a positive and assuring signal to Google. When your bounce rate decreases, Google will take note and rank your website higher in the search results as it believes your site is relevant to the user’s search intent.

So to get ahead of your competitors, understand the importance of a professional website design and integrate responsive design elements to create a better-optimised or SEO-friendly site.

Target Valuable Keywords In Website Content

SEO specialists, website developers, and designers agree that content is integral to every website. When created accordingly, your content can skyrocket your traffic, converting them into leads. 

Content creation can help establish yourself as an authority in a specific field by targeting valuable keywords, which brings us to another crucial point: before targeting keywords and creating content, carefully selecting a helpful topic must take place beforehand.

When you choose the right topic before researching the intent behind the targetted keywords, the chances of triggering your website to appear in relevant search results are much more fruitful!

This is where keyword research comes into play. Extensive keyword research will allow you to find relevant important phrases for your SEO listening and understand each query’s value. 

Long-tail keywords are keyword phrases such as three or more words. For example, “best digital marketing agency Malaysia”. Long-tail keywords often drive better results for your blog post or page content as it’s more specific to the search intent, driving more valuable traffic to your website.

Your content must be as creative, educational and comprehensible as possible. You must never forget that the content you write is for humans to read, not just for Google bot. When your goal is to produce the best user experience, your keywords and website will rank well.

Integrating keywords into your pages makes a website SEO-friendly. Your pages will appear in the right search results, matching the search intent accordingly. 

Header Tags Optimisation

Optimising your page’s header tags with the right keywords and heading sequence, including H1, H2, H3, etc., then you are helping search engines better understand your pages.

You might ask: Where are the header tags?

Below is an example:

Header tags are located at the beginning of each section on your page, known as the “title section”. To make it SEO-friendly, you must include your important keywords in the title section or header, preferably with long tail keywords.

When you implement keywords into your headers, it will help Google to understand the overall context of your page. And for example, by integrating your most important keywords in your first heading or H1, you are ensuring that keyword rank above all.

For more minor headings, including H2s, H3s and H4s, you can integrate secondary but essential keywords to help you further rank for it.

You must remember that headers play a significant role on your page, informing your audience of the topic sequence and what to expect in the content. Avoid inserting your phone numbers or facts about your companies in the headers. Your website should have sections divided by headings for the audience to digest your information.

Alright, so if you still find it hard to grasp, here’s an example of how your descending headings may look:

H1: Bake A Delicious Cake with These 5 Easy Steps 

H2: Step One – Make Your Cake Base

H3: Types Of Cake Bases

The headings act as a break of the cake baking process into smaller, more comprehensible content. The first step to building an SEO-friendly website is creating an understandable heading structure for your pages for your leads to digest. An organised website will keep your leads longer on your pages.

Power Of Internal Linking

The internal linking on your site is crucial to making your website SEO-friendly. Internal linking is an easily overlooked SEO requirement by many website owners. 

Internal linking in your website allows search engines to discover, crawl and index your pages on your website sooner rather than later.

You don’t want to waste all those valuable content and awesome pages of yours just because Google can’t detect it, right? You need to help Google to locate these pages via internal linking.

When you leverage internal linkings correctly through relevancy to the topic and anchor text on a particular page, you will make it easier for Google to crawl and index those pages.

Here’s a bonus tip: Your success rate with internal linking will be higher when you use robust and relevant anchor text as it provides a preview of the context of your attached link. 

For this example, the phrase highlighted “Google Ads Premier Partner” leads to a page that further clarifies the Premier Partner ownership and “social media marketing” leads to a page that further explains the social media marketing service offered.

Simply put, anchor text must be relevant and related to the link attached, creating a harmonious passage for Google to conduct indexing.

If you are interested in building an SEO-friendly website and find building internal links complicated, our Google SEO services can help you achieve that!

Meta Tags Optimisation

You must have seen it before but may not know its name. But did you know that when you search a query on Google, the results displayed are the meta title and meta description of a company’s page? 

Here’s an example from The Futuristic Group:

The keyword searched “best digital marketing agency Malaysia” is inserted in the meta description. The Futuristic Group’s meta description explicitly utilised the descriptive search query to rank for it while providing a page overview for the audience.

To optimise your meta description, ensure you fill up the space with the right keywords as much as possible with the 150-character count. If you exceed the limit, your audience may not be able to see the rest of the information in your description. Keep it short and precise.

Creating a click-worthy meta title and description may be time-consuming, but we assure you it will be worth your while as it can increase your average click-through rates and web traffic!

Prioritise Readability

If you want to keep people on your website much longer, you must focus on creating quality content where the page’s intent is fulfilled.

Without a doubt, it’s easy to get sidetracked with the design and optimisation of your page when it comes to an SEO-friendly website. So whilst the appearance is essential, you must balance it with the readability of your site, ensuring your audience can read your information.

It defeats the purpose when your design is outstanding, but the information is not comprehensible. Remember that you must create a website for humans to read, not just for Google bots. A huge part of SEO encompasses humanistic values, not just technical.

Today, a content marketing company in Malaysia specialises in SEO content. Creating creative copywriting and SEO content is commendable; thankfully, The Futuristic Group can do it!

However, we have also shared some of the best tips for content marketing strategy for you to start with when creating an SEO-friendly website, including choosing the right text size for your page, preferably 16pt or larger.

Next, the font colour is also important. For example, bright colour texts might be complicated for your audience to read, especially on a white page! Choose a clear contrast between the font colour and background page colour.

Another tip is to use the header tags to break down the page, as you do not want an abundance of information looking congested on your page. Your audience might prefer two or three sentences only in a paragraph so try to break it up.

These are just a few suggestions to enhance the readability of your website that you can carry out. Do note that when the readability is easy, you create a more user-friendly and SEO-friendly website for your company.

Faster Page Speed

Let’s be honest here, even when you visit a website, you do not want to spend your time waiting for it to load. So when you treat your website the same way you’d expect other websites to treat you, you will be rewarded by Google!

Improving your page loading time will positively impact your SEO friendliness as the bounce rate will decrease, and potential leads can stay on longer to access your website’s information.

You can look into many areas for your site’s load time, including the images on your website. Sure, inserting large and high-quality images will look amazing, but bear in mind that it can eventually bog down your site as large file sizes will take ages to load, even on average wifi speed.

So if you find yourself experiencing this, look into compressing your image sizes via plugins to help your website pages load quicker.

When your image sizes are compressed, in return, both your image and site load time will improve!

Optimise Images

On the same note, since you are ensuring the size of your images uploaded on your website is compressed, you should also consider optimising your images with the appropriate keywords.

To do so, you have first rename the file with the relevant and descriptive keywords before uploading it. Leverage the SEO power by including your targetted keywords at the beginning while separating them with hyphen symbols. Search engines will not recognise underscores, so your keywords won’t seem ‘individually’.

Conclusion

The best method to drive more online traffic to your website is by creating an SEO-friendly website. Once your website is friendly to search engines such as Google, the chances of it appearing in more relevant search results are higher, boosting traffic to your website.

But as sweet as it may sound, the process of Search Engine Optimisation requires patience and time before it shows significant results. You will need adequate time to spend planning your SEO strategy.

But fret not if you don’t have the luxury of time. As the best digital marketing agency in Malaysia, our team at The Futuristic Group will be more than happy to help! We have years of quality data-driven experience creating winning SEO campaigns that drive admirable ROIs. Learn more about the excellent Google SEO services we do for our clients.

 Are you excited and now ready to start optimising your website to gain more valuable leads? Contact us online or call us directly at 011-5777 2556 to speak to our SEO specialist for a customised SEO strategy today!